The coronavirus pandemic has caused unprecedented chaos and many businesses have been required to create coronavirus signage to keep both their employees as well as customers safe.
Here at Digital Panther, we have adapted to the current situation and offer a complete range of covid-19 signage including floor graphics, wall graphics, posters, banners and tape.
In this post, we share our top tips to create covid-19 signage that protect customers whilst meeting government guidelines.
Branded Signage
When you are designing protection signage for your store, it is important to ensure it stays branded. At the same time, the covid-19 signage should blend well with the environment.
You could use on-brand colouring and messaging, whilst using phrases that resonate with your brand. Be sure to present your personality as much as you can whilst keeping it professional.
Keep it Friendly
Standard hazard signs could sometimes cause stress. Although the message is important, the typography and colour palette could sometimes make a space feel dangerous, harsh and unwelcoming.
Keep the design and tone of voice friendly and humane. This can help instil a sense of community and common purpose. Instead of using alarming voice like “put on a mask” use words that are less harsh and illustrate how these new rules can benefit the community as a while, like “let’s wear masks”.
Keep the User Journey in Mind
When choosing your covid-19 signage system, it is important to consider what’s most important to those using this space – what could they be feeling, thinking and needing?
Visualise their complete journey – from the time they leave the safety cocoon of their homes to shopping at your store.
For instance, consider installing friendly sign at the entrance that says “welcome back”, social distancing floor decals in lobbies and elevators and “let’s wash our hands to protect each other” signage in the restrooms.
Design for “quick thinking”
If you have to stop and think what a sign means, it has failed already.
The covid-19 signs must be designed for thinking fast, meaning that the message should be understood intuitively and instantly.
To be able to do this, you must tune in to your audience’s vernacular.
We Can Help Create Covid-19 Signage for Your Business
We have been working with hospitals, doctor’s surgeries, retail stores and commercial spaces to create customised covid-19 signage. Whether you are looking to update your signage to adapt to the current situation or are looking to add covid-19 signage to your premises, we can work with you to create a signage system that effectively communicates your message.
Contact us today for more information!