Signs don’t have to be flashy for customers to take note. In fact, a great looking sign won’t cut it when you want to get the message across. An effective sign is one that’s well designed, visible and informative.
Business owners make use of signage to make sure their target customers can easily find them. Signage is important for branding, navigation, information as well as information. So what makes for a good sign?
Read on to understand the essential rules for creating effective business signage.
Keep it Simple
A simple design featuring stunning imagery delivers engagement. Keep your message concise and convey your message in as few words as you can. A wall of text may clutter the sign, making it difficult to understand.
Use Engaging Visuals
A good sign is one that has visual appeal. Naturally, visual must be the dominating aspect of your business signage. Visuals grab attention easily and appeal to our subconscious.
Suggestive images are a lot more powerful compared to functional images. For instance, use imagery that evokes strong emotions or images to the viewer’s mind rather than using generic visuals that do not make any sense.
Use Textures
Texture is another important element of an effective sign. So The right material and texture can create the right mood and set a tone for your message. Consider the various materials you can use to improve the visual appeal of your sign.
For example, steel can create a stunning, industrial look; acrylic can offer sleek, minimalist finish; and timber creates a soft, natural feel.
Use Crisp Headlines
A good sign is one that has a headline of no more than 3 to 5 words. Be sure to use crisp, clean and easy to read typography to ensure maximum legibility.
When you use too many capital letters, your sign may become illegible. Be sure to mix upper and lower case letters to ensure legibility of your sign even from a distance.
Moreover, use no more than two fonts in a single sign. As a rule of thumb, 30% to 40% of the space in your sign should be occupied by white space for maximum readability.
Unique Shapes
Our eyes are immediately magnetised towards anything that has a unique shape. Leveraging unique shapes while designing a good sign that’s in contrast with its surrounding environment will improve the chances of it being noticed by passers-by.
Conclusion
These tips will help you to develop a powerful sign that delivers the results you seek. You will end up with a sign that is engaging and compelling, leading to increased sales.
Need help creating a professional business sign in Leeds? Contact us today for a free consultation with our signage specialists. We will take the time to understand your requirements and advise a solution that incorporates all of the elements discussed in this article to create a highly effective sign for you.