Your fleet of vehicles provides an excellent marketing opportunity. Whether you are on your way to a service call, in a traffic jam or you’ve parked your vehicle on the street, your brand and message will be viewed by everyone around you.
Good vehicle signage can help build brand awareness, build your business presence and help you target a wider audience. Moreover, it’s an extremely cost-effective way to advertise your business.
In this guide, we share some of our top vehicle signage tips to help you make the most of this marketing strategy.
Appeal to Your Target Audience
You must know who your target customer is and how you can solve their biggest pain points. Now create your vehicle signage with your target customer in mind.
Don’t Overload
Simplicity is key when it comes to vehicle signage.
Include only the most important information such as your business name, website, contact information and a couple of lines about your business/service or your offer.
Any more and you risk losing the interest of your audience. Remember, your vehicle will be on the move. There’s only so much that people can grasp.
Use All Three Sides
Your service vehicle can be viewed from the front, back and sides. Ensure crucial information such as your website and contact number can be easily gleaned from the sides and the back of your vehicle. At the same time, some parts of the vehicle may be difficult to use. Discuss this with the signage company when designing your vehicle sign.
Keep the Rules in Mind
Government regulations determine which area of your vehicle you can or cannot cover.
When designing vehicle signage, consider the vehicle you plan to use. Some aspects of fleet vehicles such as windows, bumpers or rails may be out of scope because it’s illegal. Similarly, the driver and front passenger windows can’t be covered on any vehicle.
Make Sure Your Message is Clear
It’s important to ensure the information is clearly visible and legible. Primary colours are your safest bet as they stand out at a distance. If you want to highlight a certain part of your message, such as the phone number, you can add an outline around the text. For example, yellow text with a black outline will stand out.
Contact Digital Panther for Professional Vehicle Signage
Here at Digital Panther, we specialise in vehicle signage services. No matter the number of vehicles in your fleet, we assure you of high quality work. Contact us today for a quote!