Business cards are an important tool in every marketer’s arsenal. They are a great way to create brand recognition, advertise your offerings and of course, provide your contact information. A well-designed business card can create a lasting impression, converting casual acquaintances into long-time customers.
In this post, we share our top 6 tips to consider when designing your business card.
Design for Your Target Audience
Identify who your target customer is and design your business card accordingly. For example, if your target customers are bankers, your business card design will be different from a business that targets designers.
Ensure Brand Consistency
Before you begin your business card design, you must have your logo and brand’s colour scheme ready. These elements will affect the layout and style of your business card. Moreover, your business card design should be consistent with your other marketing assets such as websites, business stationery and marketing collateral.
Choose Colours Carefully
Your business card is the first thing you present to your prospective customers. It must inspire confidence in your business and convey subtle clues to persuade them to do business with you.
So consider how your business can be presented. Use your brand’s primary colours to create a relatable and recognisable system for your business cards.
Keep the Design Simple
While some people may believe that simple is boring, that’s not really true! Minimalist design can be elegant when done right! Moreover, leveraging white space in your business card design ensures that the most important information stands out and grabs attention.
Use a Positioning Statement
Be sure to use a short statement that defines your brand clearly, identifies its values and separates you from the competition. For instance, Apple’s positioning statement:
Think different.
By including a positioning statement on your business card, you can ensure your brand stands out, is memorable and creates an instant connection with your prospective customers.
Proofread
Imagine you finalised your business card design without proofreading and your order is processed. You take the business card in your hands and you are stunned by the quality and the feel.
But…
You notice a teeny weeny spelling error. Or that the phone number is incorrect.
Imagine the kind of impact these errors can have on your business. Be sure to double-check, or better yet, triple-check the design before signing off for printing.
Ready to Order Your Business Cards?
Digital Panther are a professional signage and printing company in Leeds. We are here to bring your ideas to life. Get in touch today to request a quote.