Wall graphics can transform any space instantly. They offer you the opportunity to grab attention through visually appealing design whilst communicating your message. Wall graphics are an excellent way to create a lasting impact on your customers whilst improving conversions.
Here are some of our top tips for designing wall signage and graphics.
Understand Your Target Customer
A 'one size fits all' approach won't work if you are looking for results. By trying to connect with everyone, you may end up making no connection at all. Your wall signage is an extension of your company's brand identity and marketing message. In short, your wall graphics must connect with your target audience. For the best connection with your target customer, be sure to use:
- Visually appealing colour scheme
- Relatable pictures, graphics and imagery
- Relevant language
Use Colour to Your Advantage
Several studies have identified the impact of colour on consumer behaviour. Suffice to say that colour psychology provides the framework you need to get your customers to take the desired action. You can apply colour psychology to design a compelling wall mural for your business.
- Warm colours – These colours evoke feelings of energy, intensity, innovation, youth and power
- Cool colours – These colours invoke feelings of luxury, authority, security, confidence, sophistication and intelligence.
- Contrast, shading, tones, saturation and more – You can leverage different aspects of colour to persuade customers to take the desired action.
Use Brand Identity to Your Advantage
Wall signage is no different from outdoor and shop signage. Wall graphics offer another opportunity to connect with your customers. In short, wall murals offer another opportunity to tell your target audience all about you, your vision and your commitment.
A well-designed wall mural can perfectly complement your brand. The use of quality imagery, graphics, photography, the right colours and messaging can help create a strong connection with your customers, paving the way for a strong brand identity.
A professionally designed wall sign can achieve this effortlessly.
Consider the Available Space
It's important to design for the target location. So instead of thinking about what you want, consider the available space when designing your wall signage.
Here are some important things to remember:
- Room size: You might be surprised to know that oversized imagery tends to make a space seem larger. In constricted spaces like entryways, bathrooms and tight spaces, go for statement murals.
- Wall dimensions: Find out the dimensions of the wall where you want to install the graphics. What style is the wall - portrait, landscape or panorama? This will impact the file type and image detail to submit to your printing service.
- Wall colours: If you have no intention of repainting the walls, consider using complementary colour schemes and tones.