When it comes to branding and marketing, colour plays a vital role. In fact, experts introduce the concept of colour psychology, which is the study of hues as a determinant of human behaviour. This notion suggests that colours can dramatically affect moods, feelings, and emotions. They can be used as a powerful communication tool to prompt actions, influence moods, and trigger emotions. Given their impact, colours have always played a vital role in logos and marketing materials.
The impact of colours can be seen not only in logos but also in signage. Signage colours are deemed one of the essential aspects of your brand. It’s best to use certain colours to strengthen the association with the holidays being celebrated. That said, below are holidays to look forward to and what colours to incorporate into your signage.
1. Christmas
Christmas is considered the most wonderful time of the year. The combination of green and red is deemed the most dominant colour scheme and dates back as far as ancient times when pagan traditions influenced the celebrations we know today. It sprung back from holly with its deep green leaves and bright red berries, which has remained a symbol of Christmas even up to this day. Just take a look at Santa’s red suit and the green in the Christmas tree—isn’t it clear that green and red are the colours of the season? These colours are highly associated with Christmas and will bring thoughts of the festivities to your customers’ minds. Try integrating the colours into your signage this season and see what it can do!
2. Halloween
Not only do colours represent certain emotions and feelings during the holidays, but they are also best to signify specific traditions and important aspects of the seasons. Take a look at the Halloween tradition, for example. This spooky fall tradition employs the use of black and orange. While the orange represents the colours of the changing leaves and sticks around all the way into Thanksgiving, black exudes the mysterious, dark, and spooky nature of the holiday. Such a colour scheme is both a literal representation and an emotional connection to the holiday. Give this iconic colour combination a try and add them to your signage to celebrate the spooky tradition.
3. Hanukkah
As mentioned, colours have a lot to do with tradition and familiarity too. Let’s consider Hanukkah as another example. This holiday is an important part of the Jewish religion. When it comes to this tradition, blue and white are best associated with the tradition. It is said that Tekhelet—a specific colour blue—is believed to be the colour of heaven while combined with white in traditional Jewish prayer shawls. If your signage caters to the tradition of Hanukkah, it’s best to use blue and white in your messaging or branding.
Final words
There’s no denying that colours are incredibly important in our lives. They can certainly impact people in various ways. That’s why marketers and brand experts emphasize the importance of playing around with colours to boost their marketing scheme and branding tactics. When it comes to signages, it’s a fantastic idea to use the right colours to match the season and the special occasion. Not only will this catch the eye of your customers, but it will also get them thinking about the season and the part that your product plays in it. Consider all the valuable information mentioned above and see how your signage colours can make a world of difference!
If you’re looking for a signage service in Leeds for your business, get in touch with our Leeds sign company to see how we can help.