Whenever you go around town, you will realize that signages make up more than half of your view, especially while going through bridges or pedestrians. This shows the prominence of signages in advertising a particular product or service of a company.
From generation to generation, companies have been using signages as a marketing strategy. More than 60% of new-age small business owners stated in a survey that they believe that customers notice their business.
Signages are meant to impress the customers and serve as an excellent first impression for the company. Because of this, designing signage takes much creativity to finally get the design that’s perfect for the product or company. It requires more than just standard printing posters because it is a critical task to send as much message to customers within the limited amount of time that they pass by.
To guide your business on how to achieve the perfect signage design, here are the top three tips for creating the model that will instantly grab the attention of your customers.
1. Consider the location
Beautiful signage, no matter the size, will not fulfil its purpose if it’s not placed in a strategic location. You will end up money, time, and effort in printing your signage. For this reason, deciding on the location for your signage will make or break your advertising efforts.
In most cases, companies fight for the spaces over bridges, roadsides, or pedestrians. However, you don’t need to limit yourself to such locations. Aside from traffic, another factor you should consider is your demographic. If you offer pest control services, you should consider setting up signages near residential areas.
2. Choose colours that tell a story
Colours do more than just making the signage design attractive because they will actually tell a story. The whole point of the signage is to grab the attention of customers instantly. To do that, the design should say a message or feeling immediately within one glance. Food companies such as McDonald’s use red to create a sense of urgency, especially for offering delivery services. Red also induces hunger and craving.
3. Readability is the key
A successful design should contain elements that are pleasing to the eyes. The design should be readable since customers may only have a few seconds or minutes to read everything on your signage. A rule of thumb for such situations is to follow the 10-feet distance rule. This means that for every 10 feet distance, the designer should increase the letter height.
The main goal is to make sure that the words are readable with the right font, colour, and size. In choosing fonts, simplicity is the key. Use typefaces that offer great flexibility when using different sets of backgrounds in the future.
The message of your signage should not only be clear and understandable, but it should also be fun to read. Some vintage signages are now considered works of art for their creativity. Include an exciting element in your design, such as an interesting photo or the right kind of humour. As a result, customers will end up remembering the signage, especially when their need for the product arises. With the appropriate location, the perfect colour combination, and the right readability, your company signage will undoubtedly achieve the goals of the company.
If you’re looking for signage designs for your business by the Leeds sign company, get in touch with Digital Panther to see how we can help.