If you own a retail store, marketing is an inseparable part of the business. A poorly planned marketing strategy will not deliver the kind of foot traffic you expect. This will directly impact your sales and profitability. One easy and simple way to drive traffic to your retail shop is to invest in attractive shop signage.
In this post, we share some of our top tips to drive traffic using shop signage.
Be Specific
With a custom sign, you can deliver the exact messaging in the right place. Provide specific details about your shop such as product-related information and location-specific details.
Go Big with Fonts
For your shop sign to be really effective, people should be able to read it clearly from afar. Smaller signs deliver a 75% lower response compared to larger signs.
When choosing a font size, think from the customers' perspective. Will they be walking past your sign, driving by it or encountering it at eye level? People with vision problems or senior citizens must be targeted with larger fonts too.
You must also consider the clarity of your text when choosing a font. You won't be able to get your message across with extremely fancy fonts. Stick to clear and simple fonts for maximum impact.
Keep the Copy Short and Bold
When it comes to writing copy for signage, there's nothing worse than going overboard with words. Do not clutter the sign with so much text that it obscures the message. Keep words to the bare minimum to communicate your message.
You must also consider the number of signs already posted in the target area. When people are bombarded with cluttered, wordy signs, they are unlikely to be impressed.
The best way to make an impression is to be precise and to the point.
Use Humour
Humour is a potent way to grab eyeballs and induce a response. Several studies suggest that brands that use humour effectively experience a quick recall rate. What's more, they also help forge better social connections with their prospective customers by using humour.
However, humour is subjective. Humourous ads work only when they connect with the audience and adhere to conventions, either by spinning off or adding to well-known references such as pop culture. Through your business signage, you can aim to create a playful connection with people by using jokes, puns or parodies.