Your store signage and graphics can make a huge difference to your business. High-quality business signage can help bring more customers to your store thereby increasing your sales. Here are 4 tips for creating compelling signage for your retail shop.
Your Target Audience
When it comes to small business signage, keep things simple. Avoid heavily relying on industry jargon or technical words. Jargon can be off-putting. Your customers may be confused or even frustrated. And those are emotions you never want to create. Your prospective customers may not even walk in if they are not sure of the services/products you offer. Keep the language broad, easy to understand and ensure the message has a mass appeal.
Keep it Short and Simple
We are in a digital world where things happen quick and fast. There was a time when creating a Twitter update under 140 characters seemed tough. Now there are video sites (like Vine) that thrive on super short videos that are no longer than 6 seconds. Your customers are in a hurry. So don’t stuff too much content in your signage. Keep it short, simple and to the point.
Placement
The success of your small business sign will depend on where you place it. You must place it in a spot where people can see it but it should also tell them where your shop is located. If the sign is too far away from your store you might confuse new customers.
Put yourself in your customers’ shoes and see your sign placement from their eyes. If trees, power lines, buildings or other signs come in the way of your sign, you are losing customers. Before you finalise a location, check from all vantage point to ensure the sign visible and not too far from your shop either.
Contrast
The easiest way to grab eyeballs is to use contrasting colours in your sign. The right level of contrast can prove to be a deal breaker and can grab the attention of passers-by.
Contrast will allow your audience to retain the content they’ve seen on a sign. Most signs would feature either graphics or text in the foreground with a background colour. If you want to attract your viewers’ attention, then aim for a good contrast between the foreground and the background.
Contact Digital Panthers for High-Quality Business Signage
If your small business does not have appropriate signs, you are missing out a huge opportunity to bring more visitors to your shop. Sign-making calls for careful planning and attention to detail. Here at Digital Panther, we have over 15 years of experience in business signage. Our creative designers can leverage all of these points to create the perfect sign for your business. Contact us today for a free quote.