Do you know the best non-verbal way to promote a business? You guessed it right. Signage!
Eye-catching, crisp and specific signage can attract new customers to your business and increase footfall. They can also be used to promote existing products or services or introduce new ones.
Here is a guide that will help you use business signage effectively and get the most out of them.
Display Location and Visibility
Choose the best location to display your signage. It should be easily visible to the audience when seen from a distance. It is also important to consider if there are any obstacles in the way. You can get a few test runs and ask some of your associates or friends to check the visibility of the signage and whether it can be read from a distance.
Font Type and Size
Avoid using too small or too large text as this can disrupt the reading experience. If you are planning to use different fonts to highlight specific parts of the signage, make sure you use fonts that complement each other. Using too many font styles can make the signage look cluttered.
Keep It Simple
The shorter the message, the quicker it is for the audience to read. Most customers notice outdoor signs when they are on their way to work or are running errands and will have only a few seconds to spare. Hence, it is important to make the message crisp and concise.
Signage Formula
Signage usually have a headline, a short explanatory text and a call to action. You may modify the content as per your requirements, but it is advisable to stick to this formula for maximum impact.
Graphics Speak Louder Than Words
Good business signs are a mix of text and graphics. Customers are likely to remember images, artwork or designs more than words. Hence using the graphics is key to making the perfect business signage.
Colours
Vibrant and eyeball-grabbing colours make for impressive signage. However, this does not mean you must use too many colours while making the signage! The best way is to balance it out and use contrast colours in the background and foreground. It can help your signage get a better reach.
Illuminate the Signage
Ensure that your business signage is properly illuminated at all times. A well-placed light can make your signage visible beyond regular business hours and help attract customers.
Contact Us for More Information
Well-designed signs create your brand identity and increase outreach. It is best to hire professionals to create and design a signage that is perfect for your business.
You can get more expert advice from our team at Digital Panther. We are here to answer any queries you may have. Contact us today!