Direct mail is a traditional marketing strategy that still has a lot of value even in today’s times. Even though the response rate has come down over time, it’s an excellent tool for your business.
There are many more distinct advantages of direct mail.
- At 4.4%, direct mail has a lot better response rate compared to 0.12% for email.
- Moreover, consumers like receiving mail.
- Where consumers are bombarded with emails, direct mail allows you to cut through the clutter and get a response.
Need some inspiration for your direct mail campaign? Here are some stunning ideas.
Personalised Brochures
Personalised is highly effective be it email or direct mail.
A highly personalised brochure can deliver some stunning results. Consider personalising your brochure with the recipient’s name. And if they are an existing customer, you can personalise it further by referring to their previous purchase and the products they bought.
Be sure to include some details customised to each customer and you are set for a winning direct mail campaign.
Tiny Greeting Cards
When you want your message to stand out, be sure to do something out of the box.
For instance, when it comes to traditional “Seasons Greetings” cards, everyone is used to receiving a card from their local dentist or real estate agent.
How about sending something they are not used to?
A tiny card. A miniature card that can make a huge impact compared to your competition.
Make it Lumpy
The most important aim of a direct mail campaign to have the envelope opened.
Including a lumpy object in the envelope can assure you of an almost 100% open rate. People are curious and want to know what is inside the envelope. The curiosity will nudge them into action and they will open your envelope.
Now, all you’ve got to do is create a relevant, personal and highly engaging copy to make them get in touch with you.
Add Interactive Elements
Print is a powerful medium, there’s no doubt. However, additional elements can add a whole new dimension to your mail.
For instance, QR codes are super effective for embedded personalised URLs and downloadable coupons.
In Conclusion
Consumers receive a lot of mail that they haven’t asked for. The success rate differs from brand to brand. The key point is to stand out and deliver extreme value to your consumers.
We hope these ideas inspire you to create the best direct mail campaign for your business.
Here at Digital Panther, we can help design and create some stunning direct mail coupons, brochures and product catalogues. Contact us today for a free quote.