Increasing your customer base is extremely crucial to the success of your business and print can play a powerful role in this process.
In addition, boosting revenue, repeat customers become your unofficial brand ambassadors who’d share their positive experience with their family and friends. This, in turn, can bring new customers and further build your customer base. In fact, a 5% increase in customer retention can lead to a 75% improvement in customer value.
Customer retention has financial benefits too. A PWC study finds that attracting new customers can cost 500% more compared to retaining existing ones.
Let’s take a look at some exciting ways to use print to build a loyal customer base.
Loyalty Cards
Loyalty cards might sound like a thing of the past. But they help increase customer retention. By simply adding a stamp to their loyalty card every time a customer makes a purchase or by offering a reward when they make a specific number of visits to your store, you can ensure your customers choose your business over the competition.
Personalised Catalogues
If you offer a variety of products, consider sending personalised catalogues to suit your customers’ preferences. This is a great way to showcase more of the products that they like while improving the chances of them coming back for more.
A customer relationship management (CRM) system can come handy in determining buying preferences over a period of time, which can help you in optimising the content of your catalogues.
Surprise them with Printed Vouchers
Thinking of surprising your shoppers with a discount voucher?
Instead of flooding their inbox, you could choose to print an offer code and place it inside the package. This ensures that when your customers open their package, they will find a surprise discount voucher that would make them feel special.
Special Occasions
Another wonderful way to ensure your customers feel valued is by sending out greetings and wishes on special occasions such as their birthday or anniversary.
A well-designed direct mail with a special discount code or special offer to commemorate the special occasion can show your customers how much you really value them while enticing them to buy again.
Personal Notes
Sometimes, little things can make a huge difference.
When shoppers place an order, think about ways to surprise them. Perhaps you can include a beautiful thank you note. A handwritten card will earn extra brownie points.
Small gestures like these can bring a huge smile on your customers’ faces while keeping your business on the top of their memory.
Get High Quality Printed Materials from Digital Panther
Building a healthy relationship with your customers is the way to building a loyal customer base. After all, happy customers are good for your business as they will play a crucial role in increasing your sales and profits.
Contact Digital Panther today for high quality marketing material printing.