Transit advertising is now a more popular marketing strategy that is used by most small businesses. Branding your vehicle is an easy and more effective way to promote your business. Between car magnets, custom rear window graphics, or partial or full car wraps, many business owners now have a moving platform to put their contact information and company information into their vehicle.
Vehicle wrap advertising, as part of a company’s marketing strategy, has helped give small businesses a definite edge over their competitors. It is a great and efficient way to reach your target audience and expose them to your business.
Before going all-in and spending the majority of your company’s budget for this mobile advertising, it is important to know the benefits and drawbacks of vehicle advertising:
Benefits of Vehicle Advertising
Passive - with this type of advertising, you only have to drive your vehicle like you normally would. Compared with TV, radio, or social media advertising, you don’t have to force your company to your target audience. Vehicle signage advertising is done passively as you drive to work, go to the grocery stores, or even when your car is parked.
Cost-effective - vehicle advertising is a one-time upfront cost. Unlike digital advertising, where you ideally have to pay for conversions or impressions every day, you only need to pay once at a fixed rate with vehicle advertising. Depending on how they are maintained and installed, vinyl wrap usually lasts for about five years, while perforated window decals can last for three years or more. On busy roads and large cities, wrapped vehicles get more exposure daily. While not everyone who sees your ad will potentially become a customer, the ratio of exposure is higher.
Disadvantages of Vehicle Advertising
Legal issues - before wrapping your vehicle, determine whether or not it is legally accepted to advertise your business using your vehicle. In the UK, there are no laws on what you put on your car. However, if there are some modifications, such as fully wrapping your vehicles, you will need to notify the authority of this modification.
You may also need to inform your insurance company if you want to wrap your vehicle. While your insurance premiums may not be affected, the insurance company might need to know the cost involved in replacing or fixing the wrap in case you get involved in an accident.
Representation - putting your company information on your personal vehicle means that you are solely representing your brand 24/7. Any traffic violation you incur will create a negative impact on your business and will only hurt your vehicle advertising methods. You have to be extra careful about how you behave and how your car looks like.
Vehicle Signage for your Car
Whether it’s a van or a car, pick-up or utes, vehicle signage can be applied. There are four available signages you can apply to your vehicle:
- Vinyl Cut Lettering
- Full or Partial Vehicle Wraps
- One Way Vision Windows
- Ute Tray Signs
If you’re looking for vehicle signage for your business by the Leeds sign company, get in touch with Digital Panther to see how we can help.