Vehicle signage is a great way to advertise your business, build your brand and generate some quality leads. Furthermore, vehicle wraps can help you to create a professional image of your business while building trust and authority with your customers.
However, for vehicle signage to be effective, the execution needs to be on target. In this article, we will discuss some tips for creating highly effective vehicle signage for your service vans.
Refresh your branding
The most successful vehicle signs are those that feature a solid design and good branding. The main reason why many vehicle signs fail is because of a poor brand identity.
Your brand should be your prime message for your vehicle signage. A poor brand will give your signage a bad start. You are only wasting money.
Is your logo looking outdated? This is perhaps the right opportunity to go for a brand refresh.
Showcase your specialty
Consider the most important message you want to communicate with your target customers. This usually includes the business name, logo and contact information. If there’s a feature you want to promote such as 24-hour service, free call-outs, etc., be sure to include it in the signage.
Target drivers
Most of the people looking at your van signage would be doing so while driving. So you only have a few seconds to grab their attention and help them take notice. Your target audience shouldn’t have to work too hard to figure out your main message.
Your message shouldn’t get lost in imagery. So keep your communication precise and simple. Avoid cramming in a lot of information.
A web address is easier to remember compared to a phone number. So be sure to include your website address and a brief description of your service.
Stand out
Think about the things that make you unique, something that would help you to stand out from the competition. Your van signage must stand out in a traffic jam.
Do away with all the frills and noise such as loud backgrounds, bevels, photos, glows. This would be a start to design a vehicle wrap that stands out. In a world that’s littered with visual noise, less is more.