Outdoor signage is the face of your business and a huge investment. So you want to make sure you get it right the first time. Here at Digital Panther, we have been providing signage solutions to businesses across Leeds. Over the years, we have seen businesses make all kinds of mistakes. In this post, we share the top 4 signage mistakes to avoid.
Information Overload
Striking a balance between the foreground and background is critical when designing your sign. You want to ensure people quickly understand who you are. However, your sign is at the risk of becoming unappealing when you overload it with too much text.
Our signage specialists can help you choose the key information to design a sign that communicates a concise, clear message.
Wrong Material
Even the most striking design can be ruined when printed on the wrong material. Moreover, it’s important to choose a sign that suits your unique setting and location.
For instance, acrylic lettering is a great option for outdoors. However, they might not be a great choice in a gravel parking lot.
So it’s important to choose a signage material that’s apt for your design, location and unique requirements.
Weak Colour Contrast
You may have a specific colour palette in mind. Sure, the colours may work well together naturally. But that doesn’t mean they will create a strong message.
Complementing colours can make your text unclear and the sign will be missed. The colour of your background and the text must contrast – both in concentration and tone – if you want to grab people’s attention and communicate clearly even from afar.
Bad Location
Picking the right location for your sign is important.
You may install your outdoor sign in winter only to realise in summer when the tree in front of your business is in full bloom and blocking your sign.
Our team will begin with an on-site survey to assess the location you have in mind and advice whether it’s the best positioning for your sign.
Conclusion
You’ve taken efforts to design a fantastic logo and website for your business. Be sure to pay the same kind of attention when creating signs for your business. Having an aesthetically appealing office or storefront can go a long way in enhancing your brand image.
Need help making a professional signage system for your business? Contact Digital Panther today! We make signs using a wide range of materials and our team’s in-depth knowledge helps us to provide a signage solution that best suits your unique requirements.